Our Town Mrs. Webb Is Mrs. Gib :: essays research papers

“Mrs. Gibbs is Mrs. Webb is Mrs. Gibbs';   Ã‚  Ã‚  Ã‚  Ã‚  In Thorton Wilder’s classic play about life in a small town, no other two characters share so much in common with one another as Mrs. Gibbs and Mrs. Webb do. Their purpose in the story, on a figurative level, is to represent the monolithic thinking of a small town. Emily Post, an American etiquette authority of the early 1900’s, said, “To do exactly as your neighbors do is the only sensible rule.';   Ã‚  Ã‚  Ã‚  Ã‚  Without a doubt, any intelligent reader of this play can see the obvious similarities between Mrs. Webb and Mrs. Gibbs. On a purely literal level, the two seem to run parallel to one another. For example, their morning routine is abnormally similar, they both attend choir practice, they both enjoy the town gossip, and the basic makeup of their families are the same.   Ã‚  Ã‚  Ã‚  Ã‚  Looking deeper into the similarities of the two women on a figurative level, only demonstrates that both women can be considered one person. Not only do they act alike, but they think alike as well. Thorton Wilder’s use of two women who are virtually the same serves as an example of how the woman in Grover’s Corners act. In fact, Wilder’s use of these two women enforces the small town mentality, in which everyone should live by a set standard.   Ã‚  Ã‚  Ã‚  Ã‚  These two women are pieces of the puzzle that is Grover’s Corners. They represent the “norm'; who is just another person who has lost his or her individuality. The two women are not meant to remain in the mind of the reader because of their performance. Oddly enough, their “claim to fame'; comes because of their lack of individuality. Therefore their sole purpose in the story is to provide the reader with a consensus of what Grover’s Corners is really about.

The Tapestry Metaphor Essay -- Intercultural Communication Cultural Es

The Tapestry Metaphor We have all heard or used the tapestry metaphor at one time or another: â€Å"It's like a tapestry —with many delicate threads all woven together to make a whole.† Yes, we have heard it again and again. But why not repeat it? Well, after contemplating on the sociocultural experiences I chose to study—attending a Sunday worship service at the local Nazarene church and arraignments at the Juneau Court House—I believe that a person's idea of her or his cultural self is like a tapestry. One's own life experiences and communications with others are the threads. And woven together, the experiences of one's life create a unique cultural being. The Juneau Church of the Nazarene conducts its Sunday services much like many other churches I have attended. A pastor, associate pastor, or music director leads the service from the front of the sanctuary, each taking turns standing at the pulpit when speaking. Also up in front sits the musicians, two pianists and a guitarist. In the main part of the sanctuary sit the congregation in rows of pews. The service usually begins with a reading of scripture, church announcements, or a hymn. Then there are small orders of business, like prayer concerns, special music sung by church members, or other scripture readings. The climax of the hour-long service is the pastor's sermon, in which he preaches about some specific topic centering on the Christian doctrine. The two services I attended followed this basic outline, with little to no deviation from the bulletin. Rather than a bulletin, the Juneau Court House conducts its arraignments according to a calendar, which is posted outside the door to indicate which cases will be addressed on a particular day. A judge or, in this case... ...Well, we could go with Lustig and Koester's definition: â€Å"Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behaviors of a relatively large group of people† (27). But why not use a timeless analogy? Cultural identity is a tapestry, a tapestry of one's social interactions, traditions, values, philosophy on life, and so on. Culture is not purely family or ethnicity or location or religion; it is an amalgam of these things—a unique weaving of what makes up our everyday lives. Works Cited and Consulted Jandt, Fred E. An Introduction to Intercultural Communication: Identities in a Global Community. 4 th ed. Thousand Oaks, CA: Sage Publications Inc., 2004. Lustig, Myron W., and Jolene Koester. Intercultural Competence: Interpersonal Communication across Cultures. 4 th ed. Boston: Pearson Education Inc., 2003.

Perodua research Essay

Consumer made various decision in their daily life from basic needs to the luxury needs. Their needs include basic physical needs food, clothing, warmth, and safety, social needs for belonging and affection and individual needs for knowledge and self- expression, they are a basic part of human make up. Nowadays, consumers demand for better quality and product knowledge on products of services. The consumer expectations and values are considered in various factors such as benefit and advantage of the products or services before making the buying decisions. The product and service offered from car industry must be fulfill customer‘s demand. The car industry should create various plan and delivering relevant services. Besides that, the car industry should study the customer needs and wants and provide different product to different consumer that will satisfy their need. This research is attempted to identify and analyze the factors that affecting the customer buying decision on ca r and to know what factors may influence their buying decision. 1.1 Local Car Company Perodua Perusahaan Otomobil Kedua Sdn Bhd (PERDUA), Established in 1993, is a joint venture company between Malaysian and Japanese Partners. The shareholders of Perodua are UMW cooperation Sdn. Bhd with 38% stake, Daihatsu Motor co. Ltd (20%) MBM resources Bhd (20%) PNB Equity Resources Corporation Sdn Bhd (10%) , Mitsui &(7%) and Daihatsu ( Malaysia) Sdn Bhd ( 5%). The company started operations in 1994 and the ever so popular Perodua Kancil was introduced to the Malaysian market in August the same year.to date the following vehicles have rolled out of the Perodua plant: †¢ The Perodua Rusa – March 1996 †¢The Perodua Kembara – August 1998 †¢ The Perodua Kenari – June 2000 †¢The Perodua Myvi – May 2005 †¢The Perodua Viva – May 2007 †¢The Perodua Nautica 4 WD – May 2008 †¢The Perodua Alza- November 2009 As of May 2008, Perodua has sold some 1.4 million units of vehicles of various models Perodua Headquarters is located on an 81 Hectare site in  Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua Corporate building , R&D testing laboratories and styling studio, vehicle test track , manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts ware house. Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001.Besides Perodua , the two other joint venture partners of PCSB are Daihatsu Motor Co.Ltd and Mitsui & Co.Ltd both Japan. The manufacturing operations of the Perodua Group are being managed by PCSB. The Three active within the group are. Perodua sales Sdn Bhd (PSSB) is responsible for the sales, Marketing and distribution of all Perodua vehicles as well as after sales services and spare parts operations. Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible for the manufacturing of Perodua Vehicles. Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of vehicle engines and also manufacturing of selected engine component parts operations. Workforce The total Number of manpower of Perodua was over 10,000 staff as of May 2011 Production capacity The plant currently has the capacity to produce 250000 units per annum, on 2 shift cycle. Sales and service Network To the date ,PSSB has 39 sales branches and 140 sales dealers nationwide to serve its customers efficiently .It also has 41 service branches and 120 services outlets throughout Malaysia for customers Convenience. Overseas Perodua vehicles are sold in countries such as the UK,Singapore ,Brunei,Fiji,Nepal and Sri Lanka. 1.2 Research Problem Transportation nowadays can say as a needs for today’s society .The consumer nowadays have different request for their car. The goals for the most Perodua car are to sustain competitive advantages and become or maintain as the market leader. However question as to how one can achieve this still remain despite studies and recommendations are carried out in order to understand consumer buying behavior and ways to improve marketing strategies to move more effectively reach to consumer. Therefore, this research would attempt to identify the factors that influence consumer buying behavior and  to understand whether pricing, quality, design, interest rate and the service after sales have significant contribution to consumer buying decision and the importance of their role affecting the buying behavior. Some people are buying Perodua car and some of them are buying imported car. This study is to find out why people are buying Perodua car and the factors that can influence them to b uy Perodua car. 1.3 Objective of the study The objective of this research is to examine several factors that influencing the consumer buying decision on local car as follow. †¢ To find out whether price influence consumer buying behavior towards Perodua car. †¢To find out whether design of the car will influence consumer buying behavior. †¢To find out whether interest rate of the Perodua car influence consumer buying behavior †¢To find out whether quality of the Perodua car will influence consumer buying behavior †¢To find out whether service after sales will influence consumer buying behavior towards Perodua. 1.4 Scope of the study This study cover how consumer perceive and deciding on purchase their car. The factors and criteria that the consumer will take into considerations when purchasing a car. This study conducted to provide a cleared picture on factors that possible on affecting consumer consumption decision and to find out the least importance factors at consumer in purchasing car. This research suggest that consumer buying behavior can be caused by factors such as price , design of the car, interest rate , Quality and also sales after service. Questionnaire will be conducted and distributed to local car users. Questionnaire will be developed based on the dependent and independent variable which will then be distributed to despondence ( Uses of local car) Questionnaire will be collected for analysis using SPSS to obtain findings. This will be follow by discussion and recommendation relevant to objectives of this study. 1.5 Significance of the study Transportation nowadays has become a need for today’s society . This study will help the Perodua car industry understand how to consumer think, feel , needs and many variable of the purchase decision process. In additional , This paper would consider on the ways that marketers can adapt and improve  their marketing strategies to reach the consumer buying behavior to know the relatively factor that may effect consumer purchasing decision on Perodua car. 1.6 Definition of terms In this study, the factors influencing consumer behavior towards Perodua car such as price, design, quality, interest rate and service after sales. The definition of terms fully understands the topic of discussion in this study of research. 1.6.1 Consumer Consumer is broad label that refers to any individuals or households that use goods Services generated within the economy .The concept of a consumer is used in different context, so that the usage and significance of the term may vary . (From Wikipedia). 1.6.2 Consumer Buying behavior process and physical activity Consumer buying is defined as â€Å"decision making process and physical activity whereby individuals engage in when evaluating, acquiring, using or disposing of goods and service†. ( Sternbock, 2013). It is a subset of human behavior on how they use their resource on consumption related items. The study of consumer behavior allow marketers to understand and predict how consumer are likely to react to various information and environmental cues and able to shape their marketing strategies accordingly. (Leon G. Schiffman & Leslie Lazar Kanuk, Consumer Behavior 2013).It is also concerned with the question of what, why, when, where, how and how often they buy it, 1.6.3. Car An automobile or motor car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most Definitions of the term specify that automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, and to be constructed principally for the transport of people rather than goods. 1.6.4 Price Price in economics and business is the result of an exchange and from that trade we assign a numerical monetary value to a good, service or asset. Price is only part of the information we get from observing and exchange. The other part is the volume of the goods traded per unit time, called the  rate of purchase or sale. From this additional information we understand the extend of the market and the elasticity of the demand and supply. In general terms price is the result of an exchange or transaction that takes place between two parties and refers to what must be given up by one party in order to obtain something offered by another party. 1.6.5 Product design Product design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making then tangible through products in more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer. 1.6.6 Interest rate A rate which is charged or paid for the use of money. An interest rate is often expressed as an annual percentage of the principal. It is calculated by dividing the amount of interest by the amount of principal. Interest rates often change as a result of inflation and Federal Reserve policies. 1.6.7 Quality Quality is the standard of something when it is compared to other things such as how good and how the something is. If a product fulfils the customer’s expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. If his or her expectations are not fulfilled, the customer will consider that the product is of low quality this means that the quality of a product may be defined as its ability to fulfil the customer’s needs and expectations. Quality needs to be defined firstly in terms of parameters or characteristics, which vary from product to product. 1.6.8 After sales service Service, which is addressed here, should be an integral part of any company’s export strategy from the start. Properly handled, service can be a foundation for growth. Service is the prompt delivery of the product. It is courteous sales personnel. It is a user or service manual modified to meet your customer’s needs. It is ready access to a service facility. It is knowledgeable, cost – effective maintenance, repair or replacement. 1.7  Summary This report is presented in five chapters. Each chapter is connected to the other and is systematically structured to ensure easier understanding of the research. The first chapter is the introduction of the consumer buying behavior on Perodua car. It include the research problem and the objective and definition of terms are also include to allow better understanding of objectives of the research and terms used in this research .Chapter two is the literature reviews where other literature source are extracted to address the topic of consumer buying behavior on Perodua Car. Chapter three is the discussion of theoretical framework used in this research. This chapter also involved the method of used for collection data and statistical method used to analyze the data. Chapter four is the discussion of the data gathered in this research .this discussions involved in this chapter include the hypotheses testing and evaluation of finding in the research area. Chapter five is the discussion of findings together with the conclusion of this research. This chapter also covers the recommendations of factors that have significant impact and influence the most consumer purchase decision.

Linguistics and their realationship to Teaching Essay

The Relationship Between Linguistics and Language Teaching. Fiona Le Maitre Thongsook College May 2013 Abstract This paper is an attempt to analyze the relationship between linguistics and language teaching. Linguistics is a science and teaching while technical is also an art yet they are closely related to each other in the case of language teaching. The foreign language teachers need to include ‘selection’, ‘grading’ and ‘presentation’ as their main steps. Linguistics plays an important role in the whole process of teaching by helping to facilitate a teacher’s understanding of the workings and systems of the language they teach. Applied Linguistics is really about the melding of these 2 actions. The Relationship between Linguistics and Language Teaching. Linguistics is defined as the scientific study of language. Linguistics is then divided into several branches which study different accepts of its use. Descriptive linguistics, historical and comparative linguistics, which it is based on methodology. Synchronic and Diachronic linguistics, which it is based on the aspect of changes over time. Phonetics, phonology, morphology, syntax and semantics, which is based on a language as a system. Sociolinguistics this is related to or combined with the disciplines of linguistics and sociology. Its interest is in the relationship between language and society. It works to explains why people Use different speech in different social contexts. It’s area of study is the social functions of language to convey social meaning. The social relationships in a community, and the way people signal aspects of their social identity through their language (Jenet Holmes, 2001). Sociolinguistics also is concerned with the interaction of language and settings. (Carol M. Eastman, 1975; 113). The other expert defines it as the study that is concerned with investigating the relationship between language and society with the goal of a better  understanding of the structure of language and of how languages function in communication ( Ronald Wardhaugh, 1986 : 12) Psycholinguistics relates to the combined disciplines of psychology and linguistics. Psychology is defined as the systematic study of human experience and behavior or as the science that studies the behavior of men and other animals. Knight and Hilgert in Abu Ahmadi,(1992). It covers language development. (Lim Kiat Boey). The other definition of psycholinguistics is that it is the study of human language-to-language comprehension, language production, and language acquisition (E.M.Hatch) The research done on the relationship between linguistic theory and language teaching can be traced back to the late 19th century. Its relationship has been discussed and debated for many years and researched extensively. Since this time different research proposed by different scholars has been disputable and found to be largely inconclusive. In the 1960s it was decided that there needed to be a reassessment. The conclusion that was formed went in two two main directions of thought with differing points of view. One viewpoint was that linguistics is not as relevant as it was first thought to be, and its importance was overrated. Such linguists as Lamendella (1969) and Johnson (1967) expressed their disagreement to regard linguistics as the basis of a strategy of learning. Lamendella (1969) thought that it was a mistake to look to transformational grammar or any other theory of linguistic description to provide the theoretical basis for second language pedagogy. What is needed in the field of language teaching are not applied linguists but rather applied psychologists. The other point of view was to recognize that the general contribution of linguistics was important. This came though with a proviso that teaching language was not to be bound to only follow one theory alone. The idea being that different linguistic theories can offer different perspectives on language, and they can all be treated as equivalent resources useful for teaching. Levenson (1979 ) once said, ‘no one school of linguistic analysis has a monopoly of truth in the description of the phenomena of speech†¦traditional school grammar, TG grammar, †¦all these and more can be  shown to have their own particular relevance to the language teaching situation. By1960 the United States, reached its peak of the influence of structural linguistics upon language Teaching. Structural linguistics stressed the importance of language as a system and investigates the place that linguistic units such as sounds, words and sentences have within this system. This then associated with behaviorism provided the principal theoretical basis of the audio lingual theory. This then influenced language teaching materials, techniques and the teachers educations. Behaviorism led to theories, which explained how an external event, causes a change in the behavior, without any kind of mental interaction. It also stressed the importance of repetition and practice in learning a second language, this I think is a vital factor in learning a foreign language. If we look at the audio-lingual method, it emphasizes: (1) The teaching of speaking and listening before reading and writing; (2) The use of dialogues and drills; (3) The avoidance of the use of the mother tongue in the classroom. Audio-lingual method regards speaking and listening as the basic skills, this is in line with today’s English teaching situation. The Mentalist Approach In the 1960s Chomsky formulated the mentalist approach. The hypothesis was considered that human behavior is much more complex than animal behavior. Chomsky, felt that we are born with a Language Acquisition Device (LAD), which enables a child to make a hypotheses about the structures of a language in general, and also the structure of the language being learned more importantly. By the end of the sixties’, there were new developments in teaching language starting to occur. The TG theory had a big impact resulting in a change in teaching methods. It was opposed to the empiricist theory, that is, teaching audio linguistics, linguistically structuralism and psychologically behaviorism. TG theory. 1 It stresses mental activity. 2 It postulates that all human beings have an innate ability to learn a language. 3 That it is an inborn instinctual ability and not practice that made human beings obtain the rules of a language and understand and can produce countless numbers of sentences. The Natural Method was successfully used in various language schools in the USA and Europe in the late 19th and the early 20th century. In the post-World War I decades, the direct method was adopted into English language teaching (ELT) this laid a solid intellectual and practical foundation for developing ELT as an autonomous profession. Some linguists, like Diller (1970), openly declared his preference for the cognitive position; while others, like Chastain (1976) and Rivers (1981:25-27) held that the two theories were complementary and served different types of learners or teachers or represented different phases of the language learning process. Applied Linguists brought about the situational approach and the notional/functional method. It is based on a broader framework for the description of language use called communicative competence proposed by Hymes, This brought about the communicative approach to language teaching came into being. In 1970s, a group of scholars including Oller (1970) and Widdowson (1978), were linguists but at also closely in touch with teaching practice. They gave language teaching and language pedagogy the linguistic direction they regarded as necessary. Since they were in touch with language teaching practice and linguistic so had a two-way view of the problem, they placed emphasis on real language and its communication and use. To take Oller’s interest in pragmatics as an example. Oller (1970:507) claimed that pragmatics has implications for language teaching; it defines the goal of teaching a language as prompting the students not merely to manipulate meaningless sound sequences, but to send and receive messages in the language. The students in China start English when they are in primary school. In the past, more attention was paid to the grammar, the result was very disappointing: Now the emphases is on speaking and listening. The audio-lingual method is now used in the classroom. In China, more people need to learn English in order to have the ability to communicate with foreigners. In this case, speaking and listening is much more important than being able to read and write. They are not expected to have a high level of English and their aim is simple, they need to communicate with a foreigner so they can understand their words and express themselves well. This is based on simple daily conversation. A market sale and business or being able to work in the tourism industries. Basic conversation and understanding can be very helpful in everyday conversation exchanges. The Audio-lingual method stressed the repetition and it theorizes that a language is learnt through the formation of habits. To speak English fluently, without constant practice, is impossible. So in our English teaching, we must help our students speak and listen well. Expressing ourselves properly is not always an easy thing, especially if it’s an emotionally charged topic. Even an English major may sometimes find it problematic to express exactly what they mean so it is understood by the other person in a way that is understood by all. When I go to Cambodia I find the generally that the population though not taught English in school has good English conversation capacity. They may not read or write but I feel if they had the opportunity to learn now they have grasped the basic language that they would with more ease. There is a need for them to talk and sell to foreigners so they have had a need and incentive to learn and the fact that their using it every day also helps. Though there are of course talented students I find in Thailand the communication level is not good as a lot of emphases is but on reading, writing and grammar, that many times, is not really understood or comprehended. Thai students learn form primary but they do not always have a reason to speak out of the classroom. One lesson a week in speaking and 3 of grammar I find makes the students scared to use the language. I teach with Thailand teachers and due to a some general pronunciation problems the students are confused about the sounds of the words and how to string them  together. Confidence helps a lot just talking even if it is wrong. I always attempt to inspire confidence as I feel it is very important for speech. In my opinion, linguistics and language teaching relationship is a dual one. There are some theories of linguistics that can be applied to language teaching, i.e. linguistics guides in development of language teaching theory. On the other hand, a language teaching theory expresses or implies answers to questions about the nature of language. It is necessary for a language teacher has some knowledge about, the systems of languages. A teacher should understand how the language works and expresses meaning and the structures that are used in the language being taught. A teacher needs to know how to make the phonic sounds and the mechanics to produce these sounds. This helps with pronunciation problems that students will encounter. By studying linguistics a teacher will have a deeper insight into the nature of language and the language the student speaks as they’re first language. If we agree that the use of a language is a matter of habits and practice, then a teacher needs to implant the habit of using it for communication until it becomes second nature. Conclusion Linguistic theory is continually developing and teaching theories are constantly changing as is the language itself. This alone demands a permanent study of languages and the relationships between linguistic theory and language teaching methods. There are many techniques and theories but no one concept or technique can take in the Different needs student may have and the differing ways people learn. This is a science in its self. There can be many differences in understanding between the L1 and L2 language from different cultural understandings and different sounds that may be new to the learner. There are many ways a culture will express its self along with idiosyncrasies and local knowledge of the everyday life in the culture. They say when you understand humor you start to know a language. If one could take every student as an individual and teach them the best way they  learnt one would be assured of good results. Knowing the basic individual attributes the child had can enable to teacher to create classes designed for their individual needs. This is a luxury that tutors can give their students but in the classroom one dose not have so much control. A practical framework designed to suit the most students and the context that is the most appropriate. The Relationship of Linguistic Materials for the Second Language Teacher. Because of political, economic and also technical changes, English has become widely taught as an official business language worldwide, also as a second language to immigrants in English-speaking countries to gain entry and work, and as a foreign language in many non-English-speaking countries. This is also largely due to the computer so there is a universal language for coding and business. There are many theories on different ways to teach and different scholarly thoughts on the best process. I feel that this depends on the type of English you are teaching. Since there are many different needs a student may have. In China the emphases is on communication with foreigners on a daily basis like selling them something in a market or doing business. In other countries such as Thailand the emphases is put on Grammar and writing and reading and only a small part into communication. So while there are still many theories on the best way to teach I feel in my knowledge so far that it is best to learn as many ways as possible and how they work in the different environments. Applied Linguistics is really about the melding of these two actions but not the scope of this essay. One of the most fantastic Linguistic help I think the corpus is one of the best ways to get relevant vocabulary for your students. This is helpful for Syllabus and curriculum planning and for all areas of language teaching. References Chastain, K. (1976). Developing Second-Language Skills: Theory to Practice. Chicago: Rand McNally. Diller, K.C. (1970). ‘Linguistic theories of language acquisition’ in Hester 1970:1-32. Johnson, M. (1967). Definitions and models in curriculum theory. Educational Theory, 17:127-40. Lamendella, J.T. (1969). On the irrelevance of transformational grammar to second language pedagogy. Language Learning, 19:255-70. Levenson, E.A. (1979). Second language lexical acquisition: issues and problems. Interlanguage Studies Bulletin, 4:147-60. Oller, J.W. (1970). Transformational theory and pragmatics. Modern Language Journal, 54:504-507. Rivers, W.M. (1981). Teaching Foreign-Language Skills. Second edition. Chicago and London: University of Chicago Press. Widdowson, H.G.. (1978). Teaching Language as Communication. Oxford: Oxford University Press. .†Ã¢â‚¬ ¨Zeki Hamawand, Z. Morphology in English: Word formation in cognitive grammar. continuum. Publishing. ( Zeki Hamawand, Z. (2011).

A critical analysis of schools of strategic management Essay

A critical analysis of schools of strategic management - Essay Example Strategic management is the way of finding gaps in the current performance of the organization and to design, formulate and implement new steps in order to fill these gaps and to align the organizational functions with the pre settled objectives. It is the method of aligning all the activities being undertaken in the organization such as management, marketing, research and development and Computer information system in a prescribed way to achieve the goals of the organization.In order to effectively undertake the process of strategic planning and implementation different thinkers have presented theories, which have been divide into different schools of thoughts. The paper undertakes a comprehensive critical analysis of the underlying assumptions, perspectives and paradigmatic stance taken in these models. The chosen schools of thoughts are:The first step namely the strategy formulation involves the development of the business mission, evaluation of the opportunities and threats faced by the business organization in the business, by using tools such as SWOT analysis, examining the strengths and weaknesses of the business, determining the long term objectives of the business and designing the new strategies to eke in the process of achieving the new targets. It also include the processes to determine the investment direction, the business markets to be addressed, extension of the operations of the business, limitations faced by the business in order to undertake the business activities. ... The classic models for developing strategy, known as the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and called the "Design School Model" by Mintzberg et al. (1998) has been presented in the proceeding section. SWOT Analysis: So strategies are SO, WO, ST, and WT Strategies to take advantage of external opportunities. All managers would like their organizations to be in position where internal strengths can be used to take advantage of external trends and events. Organizations generally will pursue WO, ST, or WT Strategies in order to get into a situation where they can apply SO Strategies. When a firm has major weaknesses, it will strive to overcome them and make them strengths. When an organization faces major threats, it will seek to avoid them in order to concentrate on opportunities. As indicated in the Information Technology Perspective, immense opportunities are available to many firms today from wireless communication advances in technology. (David, 180) WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities. Sometimes key external opportunities exist, but a firm has internal weaknesses that prevent it from exploiting those opportunities. For example, there may be a high demand for electronic devices to control the amount and timing of fuel injection in automobile engines (opportunity), but a certain auto parts manufacturer may lack the technology required for producing these devices (weakness). One possible WO Strategy would be to acquire this technology by forming a joint venture with a firm having competency in this area. An alternative WO Strategy would be to hire and train people with the required technical capabilities (David, 180). ST Strategies use

Writing Women Essay Example | Topics and Well Written Essays - 1000 words

Writing Women - Essay Example The marriage traditions in China are based on the concept of Yin and Yang, where Yin is the gentle and docile female of the human spirit and Yang is the dominant male. Yin and Yang have to maintain their states at all times in order for the union or marriage to be a peaceful one. As society progressed and women gained more exposure and education a few women writers came forward and expressed their feminist views on the subject through their short stories. These stories have been translated and compiled into a book, â€Å"Writing Women in Modern China† released in 2005. In this essay we will compare some short stories from that book with Zhang Ailing’s â€Å"When Love came to China† (2006) and examine if modernity in China really succeeded in changing the age-old traditions in the country. We will look at the concept of love based on: It was customary in twentieth century China for most men and women to get married or betrothed to someone by their early twenties. This marriage of convenience most often resulted in men seeking love outside of their marriages. This is the beginning of Zhang’s story when the already married Wen and Lo court 20-year-old Chou and Fan. Chou is described as the free spirited woman who is nonchalant and does not look for a commitment from her lover Wen and eventually leaves Wen to marry a man chosen by her family. Although Chou is portrayed as a face of the modern woman she appears here more as someone not brave enough to fight against the norms and old customs of the Chinese society. In this case the freedom she tries to exercise by finding love on her own terms is more of an escape from reality and her inevitable fate. We see a similar plight in Fen Yuan Jing’s â€Å"Separation† (1923) where the girl is locked up by her mother to separate her from her lover and she awaits the arrival of her betrothed Liu Muhan helplessly and with dread. We however see here that love has a deeper meaning, the girl

True Profession Article Example | Topics and Well Written Essays - 750 words

True Profession - Article Example However, today’s business environment is considered to be dynamic and challenging, as the success of a business depends on the amount of trust they gain from their customers and stake holders. This has provided opportunities for well-known business schools to introduce new academic course integrating management code of ethics that would help in aligning management with other well-known professions such as lawyers, doctors, engineers and teachers. Considering the above stated scenario, it is also believed that the integration of the code of ethics in the MBA course will serve as competitive advantages for the students in the business market. It is also believed that having the world first Certified Business Professional (CBP) will allow the academic institution to stay ahead from other in-state MBA programs over other universities (Khurana & Nohria, â€Å"It’s Time to Make Management a True Profession†; Nohria, â€Å"A Hippocratic Oath for Management†). Wit h reference to the stated scenario it can be viewed that the dean of ODU’s College of Business and Public Administration (CBPA) is planning to implement oath at the Hippocratic Oath for Managers at this year’s graduation and initiating the new CBP program next year. In this regard, the plan of implementation of the management code can be considered as an effective approach. In this rapid changing environment it has been viewed that organization who succeed in gaining trust of the people sustains in the growing competitive market whereas organization who only focus on gaining profit dissolve within a short span of time. In this aspect implementing managerial code of conduct in the MBA would not only help in establishing a modern management approach but would also help in establishing a modern approach in the business world. It would not only provide numerous opportunities but would also change the way business operates today. The student oath is component of more preval ent initiative to turn management into profession similar to those of medical doctors and lawyers. The Hippocratic Oath promotes the notion of sustainable development. Additionally, it would also help in expanding the knowledge of the student as it would explore new field of studies and also help in understanding the business world deeply. Additionally introducing the process of Hippocratic Oath for manager in academic institutions would also help in producing loyal managers and would also motivate them to implement their skills and knowledge effectively for establishing the organization goal efficiently and through effective utilization of the organization resources (Khurana & Nohria, â€Å"It’s Time to Make Management a True Profession†; Nohria, â€Å"A Hippocratic Oath for Management†).The process of taking oath is viewed to provide a normative framework that helps in shaping the identity of a personnel and their responsibility towards the society specificall y for the people associated with their organization. In this world of shrinking public trust for business managers by the general public, introducing of ethical code would help in establishing a sense of trust and believe amid the stake holders resulting in more efficient functionality of the organization as people would feel secured to invest more in the organization. (ISFP, â€Å"